It did seem like generic and low value marketing fluff to me and I was pretty surprised to see this at the top of HN... I very much doubt the tedious and metic

It did seem like generic and low value marketing fluff to me and I was pretty surprised to see this at the top of HN... I very much doubt the tedious and meticulous process outlined by the author has ever led to success for anyone in the software field. In a fraction of the time that would probably take, you could write an MVP, throw it out there, and get far more valuable real-life feedback on what the market thinks. As for a good read on the article's topic, the gold standard is still this in my opinion: http://paulgraham.com/startupideas.html http://paulgraham.com/startupideas.html