Maybe one such example is the effect of "democratization of information distribution". Combine this with standard analytics (and in future AI) and you have mach

Maybe one such example is the effect of "democratization of information distribution". Combine this with standard analytics (and in future AI) and you have machinery that can deliver highly targeted messages, each crafted to have maximum effect on the opinions of a specific recipient. In the centralized Internet (think Facebook, Twitter, Google) this is something that we can to some extent understand and maybe control. In a proper decentralized world, this won't be possible. Privacy features will also protect the identities of trolls. In the past, the content distributed was limited by the imagination of people. In future, no such limitation exists. You will have AI (think generative adversarial networks) learning to create fake content tailored for specific persons.