> When all is said and done, advertising is also the basis for Google’s business model; with one fundamental difference: advertisers on Google choose their segm

> When all is said and done, advertising is also the basis for Google’s business model; with one fundamental difference: advertisers on Google choose their segmented targets based on many variables, but Google will never give them the identity, address or personal data of its users, which it zealously guards, applying far superior security to do so than most of its competitors. This article starts off well, but then it reveals its true colors.