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Specifically, KIA (owned by Hyundai) hired Peter Schreyer (designer of the Audi TT) as their chief design officer and gave him a free hand. The result was KIA's
by nobrains 8y ago
Specifically, KIA (owned by Hyundai) hired Peter Schreyer (designer of the Audi TT) as their chief design officer and gave him a free hand. The result was KIA's first good looking facelift on the KIA Optima. After the design (and evantual business) successes at Kia/Hyundai, Peter Schreyer was then named as one of the presidents of KIA.
The designs won many iF and RedDot design awards.
Check these out: https://www.motor1.com/news/99708/10-best-kia-designs-list/ https://www.motor1.com/news/99708/10-best-kia-designs-list/