8 ms·
Hyundai hired some Audi designers in the mid-2000’s to give their vehicles a more European look. It worked!
by guidedlight 8y ago
Hyundai hired some Audi designers in the mid-2000’s to give their vehicles a more European look. It worked!
- jtokoph 8y agoHyundai isn’t Chinese though. It’s Korean.
- ggm 8y agoWhat happened in Korea can happen in China and India
- combatentropy 8y agoYes, I remember thinking how good they looked. I didn't know they involved Audi. But it makes sense.
- nobrains 8y agoSpecifically, KIA (owned by Hyundai) hired Peter Schreyer (designer of the Audi TT) as their chief design officer and gave him a free hand. The result was KIA's first good looking facelift on the KIA Optima. After the design (and evantual business) successes at Kia/Hyundai, Peter Schreyer was then named as one of the presidents of KIA. The designs won many iF and RedDot design awards. Check these out: https://www.motor1.com/news/99708/10-best-kia-designs-list/ https://www.motor1.com/news/99708/10-best-kia-designs-list/