> set the price at whatever the break-even point is 1) That paid option would remove the wealthiest part of the potential ad audience. The higher the break-eve

> set the price at whatever the break-even point is 1) That paid option would remove the wealthiest part of the potential ad audience. The higher the break-even point is - the wealthier slice of audience it will remove. 2) Such premium option may, actually, work. For example, Youtube has $11.99 per month Premium subscription option. Did you sign up for that? 3) I am not sure if Facebook will implement that premium option, because managing ads-free premium option would add complexity to their codebase.