There is also a practical advantage to this quality. Even if initially it's "only be used on screens" there are always going to be new places a company wants to

There is also a practical advantage to this quality. Even if initially it's "only be used on screens" there are always going to be new places a company wants to put their logo, having it 'degrade' well means that the logo will maintain readability/recondition in many more situation. Business cards, letterhead, awards, shirts, all kinds of company 'swag'... if you can print it on a mini-kickball and it's still recognizable after it's half worn off... that's a winner.