3 ms·

Is it really free for them if such displaces promotions by others?

• evanmoran 8y ago
  It's not free, but it's much cheaper than the cost a normal publisher would spend to get the same exposure.
  • prostoalex 8y ago
    How? If a publisher was ready to pay X amount of dollars to gain that level of exposure on amazon.com, and Amazon chose to forfeit that revenue, the “cost” to them was exactly X dollars.
  • throwaway98121 8y ago
    How is it cheaper? If Amazon has to decide to promote item A instead of the next Kindle reader or some other product, there’s certainly an opportunity cost. To blanketly state it absolutely costs less is too naive and merely an assumption.