4 ms·
Not really. Advertisers want access to us, not to our behavior. The goal is not to advertise to a behavior. The goal is to advertise to a person who will buy. B
by tchaffee 8y ago
Not really. Advertisers want access to us, not to our behavior. The goal is not to advertise to a behavior. The goal is to advertise to a person who will buy. Behavior is just a proxy to the real goal: selling something to a person.