Audits won't change much if the algorithm is learning with new data, which is all the race right now. You'd have to inspect the data, and think about all possib

Audits won't change much if the algorithm is learning with new data, which is all the race right now. You'd have to inspect the data, and think about all possible cases. Innovation doesn't have to be stifled by regulation, but ad revenue will possibly be with weaker targeting accuracy. Is that really that bad for consumer? Maybe I will finally start seeing ads that would broaden my interests, instead of seeing what is too similar to what I already own and know to interest me? Or maybe each product should have an ad free paid version?