I hope it's clear that this is targeted to nontraditional Facebook advertisers. Ones that wouldn't advertise at $1 per click, maybe even at $0.10 a click becau

I hope it's clear that this is targeted to nontraditional Facebook advertisers. Ones that wouldn't advertise at $1 per click, maybe even at $0.10 a click because they aren't running highly targeted ecommerce with $20+ conversions or other usual PPC campaigns. Even sites which actually monetize via AdSense! Yes, buying ads for a site that runs ads can make money -- if you are converting users from untargetable mystery people to users who indicate their interest in subjects where traditional advertisers are bidding for keywords. Facebook has a lot of potential for this and it's great to see a step-by-step recounting of experience with this method.