If everything was totally unbranded, just feeds of data, how would providers generate revenue? The obvious route would be by distorting the info in exchange for

If everything was totally unbranded, just feeds of data, how would providers generate revenue? The obvious route would be by distorting the info in exchange for cash. If Google couldn't show their ads on search result pages, they'd need to charge advertisers to prioritise certain search results in their feed. If Facebook couldn't show ads on the sides of their pages, they'd have to start embedding marketing in your friends' actions - by emphasizing certain behaviours over others - for a fee. I'm sure a bit of subtle manipulation already goes on, but I'll take branding and advertising any day rather than make that the ONLY option.