2 ms·

Youtube has started giving thumbs up and thumbs down to ads, which I think is a really good idea. I would be incredibly happy to offer information about what a

Youtube has started giving thumbs up and thumbs down to ads, which I think is a really good idea. I would be incredibly happy to offer information about what ads I want to see. I would even spend time out of my day to do it. This is an area which I think is sadly neglected -- they say they are collecting data to target ads, but actually they are using the same shotgun tactics that marketers always do. It's bizarre, though. I wonder if Youtube even looks at the results of those thumbs up/thumbs down. I never, ever, ever, want to see another ad for Grammerly. Never. But I'm inundated with them anyway :-( (And in case Google is watching: I don't pay for SaaS. Never have. Never will. Stop sending that stuff to me... Heh heh... One can only hope...).

Phlarp 8y ago
From the advertisers perspective; they may not want to spend ad dollars on people who are already highly likely to use their product or service. Ideally ad spends have you picking up customers on the margins that you otherwise would not have and this is very likely to play into targeting decisions.
- bungle 8y ago
  The easiest is to sell more to people who are already your customers. That's the main target. Occasionally you also want to try to conquer new people, perhaps from your competitors. Those are the two targets, out of which the first one is more important.
- mikekchar 8y ago
  The thing is, I'm actually interested in soliciting suppliers for various things. It would help me out quite a bit if they came to me rather than me to them. I make cheese. I need cheese making supplies. I travel from Japan to Europe once a year I need flight tickets. I'd love to upgrade to slightly bigger seats if I can afford it. Show me some comparison prices against your competition in that area. My bank is driving me crazy but it's the only one I can find that handles forex without charging me an arm and a leg. If you're good on that front, try to upsell me on something else. I'm interested in wet shaving and I need a supplier for products. I need a credit card, but I can't get one normally because I'm not a permanent resident in Japan. I know there are solutions, but I'm not aware of where to look. Various dry food staples are hard to get in the grocery store in the rural area where I live. I could give you a list if it would help. I am likely to travel somewhere in Japan 2-3 times this year for the purpose of visiting an onsen and staying over night in a Japanese style inn. I go to Saitama about 6 times a year to watch baseball and I often want to stay overnight. I'm not sure if it makes sense to stay in a hotel or AirBnB or something else. I need to buy tickets to Disney Sea this summer and I'd like to do it ahead of time if possible. Seriously, I could (and would) go on for a long time. I have tons of things I'm likely to buy for which I'd love some help. There is a lot of personal information in the above, but all of it is stuff I'm happy for the world to know. There is a lot of other stuff I don't actually want to advertise and I'd rather the two categories didn't get mixed up.
visarga 8y ago
Maybe they could have a button or link to disable that specific category or advertiser from ever showing up again. Make it easy to use on the spot - that would put a bit of flexibility in users hands. Same for automatic feeds and content suggestions.

Phlarp 8y ago

From the advertisers perspective; they may not want to spend ad dollars on people who are already highly likely to use their product or service. Ideally ad spends have you picking up customers on the margins that you otherwise would not have and this is very likely to play into targeting decisions.

bungle 8y ago
The easiest is to sell more to people who are already your customers. That's the main target. Occasionally you also want to try to conquer new people, perhaps from your competitors. Those are the two targets, out of which the first one is more important.
mikekchar 8y ago
The thing is, I'm actually interested in soliciting suppliers for various things. It would help me out quite a bit if they came to me rather than me to them. I make cheese. I need cheese making supplies. I travel from Japan to Europe once a year I need flight tickets. I'd love to upgrade to slightly bigger seats if I can afford it. Show me some comparison prices against your competition in that area. My bank is driving me crazy but it's the only one I can find that handles forex without charging me an arm and a leg. If you're good on that front, try to upsell me on something else. I'm interested in wet shaving and I need a supplier for products. I need a credit card, but I can't get one normally because I'm not a permanent resident in Japan. I know there are solutions, but I'm not aware of where to look. Various dry food staples are hard to get in the grocery store in the rural area where I live. I could give you a list if it would help. I am likely to travel somewhere in Japan 2-3 times this year for the purpose of visiting an onsen and staying over night in a Japanese style inn. I go to Saitama about 6 times a year to watch baseball and I often want to stay overnight. I'm not sure if it makes sense to stay in a hotel or AirBnB or something else. I need to buy tickets to Disney Sea this summer and I'd like to do it ahead of time if possible. Seriously, I could (and would) go on for a long time. I have tons of things I'm likely to buy for which I'd love some help. There is a lot of personal information in the above, but all of it is stuff I'm happy for the world to know. There is a lot of other stuff I don't actually want to advertise and I'd rather the two categories didn't get mixed up.

visarga 8y ago

Maybe they could have a button or link to disable that specific category or advertiser from ever showing up again. Make it easy to use on the spot - that would put a bit of flexibility in users hands. Same for automatic feeds and content suggestions.