3 ms·
> Over a quarter of respondents said the categories “do not very or at all accurately represent them.” Wow, I actually find this to be much more impressive on
by falcor84 8y ago
> Over a quarter of respondents said the categories “do not very or at all accurately represent them.”
Wow, I actually find this to be much more impressive on Facebook's side than what I had imagined. So that means that Facebook has personalized ads categories so accurate that 3 out of 4 users themselves rate them as very accurately representing them 3. That's close to 2 billion users being precisely targeted, right? I find this to be extremely disconcerting.
- kbsletten 8y agoThat's generally not how things go. I don't know the details of this exact thing, but generally there will be two "very yes" responses, a "kinda yes", a "kinda no", and to "very no". You throw out all the "kinda"s and pay attention to the "very"s. 25% "very no" is a serious black eye, it's probably like 60% "kinda"s.
- Deimorz 8y agoThe breakdown is here: http://www.pewinternet.org/2019/01/16/facebook-algorithms-and-personal-data/pi_2019-01-16_facebook-algorithms_0-04/ http://www.pewinternet.org/2019/01/16/facebook-algorithms-an... 13% "Very accurately" 46% "Somewhat accurately" 22% "Not very accurately" 5% "Not at all accurately" (and 3% Refused, 11% Not assigned categories)
- falcor84 8y agoAs someone who studied some formal logic and some psychology, I have to say that providing the "Not very accurately" option is both bad logic and bad research methodology.