(Thought experiment follows) I only do about five things on the internet, although I "visit" many sites. Let's say those things are 1) read articles, 2) chat w

(Thought experiment follows) I only do about five things on the internet, although I "visit" many sites. Let's say those things are 1) read articles, 2) chat with friends, 3) search for media to consume, 4) get advice, and 5) tell people things I think are important. So I make a black box with five buttons. Each button does one of the five functions in a completely brand-free manner. (Of course the box itself would have a brand) Now I am doing all of the things I did before, and all without the concept of an internet "location" or the idea of a brand being associated with my natural activities. The system itself could keep track of available resources and adapt itself to translating those into the things I want. Kind of like Ad-block on steroids. This is all easily doable with current technology, btw. No magic required.