I think the author is wrong on nearly all counts. I think Steve Jobs loved to see what people were interested in and find a way to make it easier to have and us

I think the author is wrong on nearly all counts. I think Steve Jobs loved to see what people were interested in and find a way to make it easier to have and use. The iPod was a way of taking something people loved to do (listen to music) and make it easier with "1000 songs in your pocket." At the risk of romanticizing: from what I've read, he wasn't about creating brand-new concepts, he was all about taking existing concepts and turning them into what people really wanted them to be. Lastly, I think the author gives Apple and Steve Jobs far too much credit. Apps didn't become successful on these platforms because of app vendors, they became successful because people started asking "what else can I do with this phone?" People _want_ to constantly feel "in the loop" and "productive."