I had the 2013 and the 2015 models. The edgy design was on purpose, as the car appealled to a segment which is ready to try out something new and live with the

I had the 2013 and the 2015 models. The edgy design was on purpose, as the car appealled to a segment which is ready to try out something new and live with the rough edges. Branding actually reflects that even though it's subconscient to the user. Their move to a conventional body is in line with the signal that this is no longer just for the early adopter market but now for the mainstream.