If you want HTTP/2 to succeed, you're going to have to start making little wins. Find a tiny, easy market and get them to use it. Then find a giant customer (Go

If you want HTTP/2 to succeed, you're going to have to start making little wins. Find a tiny, easy market and get them to use it. Then find a giant customer (Google never counts) and get them to use it. If it seems more complicated, nobody's going to pick it up unless they have to. The alternative is to create big sexy splash pages, create a lots of hype, and lie to people about how easy it is to implement. When they're finally caught up in the complexity of implementation, it'll be too late to back out.