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Ask HN: How do I find out where my competitors are advertising online
I have a small list of competitors who are already established in the market I want to break into.
I want to find all the places online that they advertise. After all they have already done the hard work in finding these places.
If they continually advertise in the same places it must be working for them and will be a great place to start advertising too.
My starting point is the domain names of the companies.
- jeffmould 16y agoFrom an article I read earlier today: "Follow competitors’ ads around the web. Search for competitor names, features, products, etc, or get their keywords from a keyword research tool. Look at the search results for their name and main keywords. Are there any sites there that have AdSense? Any blogs that have written reviews of a competitor’s product? Those are all prime advertising opportunities." http://insight.io/blog/2010/11/startup-marketing-lessons-learned-part-2-adwords-is-only-the-beginning/ http://insight.io/blog/2010/11/startup-marketing-lessons-lea...