Doesn't advertising largely play to aspiration? Isn't that largely how we live our lives? I'd bet most people who look at a guy in a Ferrari don't think "he loo

Doesn't advertising largely play to aspiration? Isn't that largely how we live our lives? I'd bet most people who look at a guy in a Ferrari don't think "he looks good in that car!" They think "I'd look good in that car" or similar. It's tough to appeal to everyone, especially with images like this. Therefore isn't the safer bet to go for a 'middle of the road' aspirational image that's _close enough_ to the target demographic the product is generally associated with and for the most part doesn't offend or put off anyone, even if it doesn't exactly hit the mark?