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A personal anecdote: we tried advertising on Facebook to people aged 30+ who are interested in Catholicism (and other similar keywords) for http://BeadifulRosar

by bryanh 16y ago

A personal anecdote: we tried advertising on Facebook to people aged 30+ who are interested in Catholicism (and other similar keywords) for http://BeadifulRosaries.com/ http://BeadifulRosaries.com/ and had absolutely no luck at all. We spent a lot of time crafting ads & landing pages but they didn't amount to much. Adwords destroyed them. Active searching > passive clicking.

eli 16y ago
So was the problem that fewer people from Facebook converted, or was it just that Facebook had a much lower volume of clicks?
- bryanh 16y ago
  It seems like we could have gotten all the clicks we wanted, but they wouldn't convert.