I find that I sometimes choose the start-up (pure or within a larger corp.) because it is fundamentally more interesting to make something new or innovative tha

I find that I sometimes choose the start-up (pure or within a larger corp.) because it is fundamentally more interesting to make something new or innovative than to do work that would be financially more certain. It is not that the financial reward for a big hit wouldn't be exciting, but it certainly isn't the only reason I tend to gravitate toward start-ups or start-up like situations.