Save independent software companies from having their lunch eaten by the behemoths after doing the legwork of proving product/market fit - no different from any

Save independent software companies from having their lunch eaten by the behemoths after doing the legwork of proving product/market fit - no different from any industry dominated by a few large players. Amazon is not in the wrong for building a competing product, but it's good for the market if the scrappy underdogs have a few edges in their favor.