Plain text banners can convert incredibly well- just ask anyone who's seen a PlentyofFish banner. There are two main techniques in banner design- clashing or b

Plain text banners can convert incredibly well- just ask anyone who's seen a PlentyofFish banner. There are two main techniques in banner design- clashing or blending with the site you're on. AdSense generally takes the blending approach, but you should try both.