It's pretty simple. If a book succeeds, the author's name acquires "brand equity." Frey wants to retain total ownership of all the equity. The real author knows

It's pretty simple. If a book succeeds, the author's name acquires "brand equity." Frey wants to retain total ownership of all the equity. The real author knows it's a fraud; but with a confidentiality clause, they can't tell the world. It's an extremely nasty clause, designed to keep the author beholden to Frey. Sadly, this type of control freakism and greed are common in the murkier echelons of both the music and film business. To be fair, Frey is not alone. Any big shot who suddenly "writes" a memoir most likely had help; and a standard part of such ghostwriting arrangements is that the real author remain exactly that: a ghost.