I don't think this is a secret? It has been a trend at startup weekends and accelerators since ~2014; Target your investors, coaches, and class to at least get

I don't think this is a secret? It has been a trend at startup weekends and accelerators since ~2014; Target your investors, coaches, and class to at least get them to perceive your brand as bigger than it is and use your app -- or get their children, friends to be aware of the brand.