I don't think it has much to do with Facebook. The way it works (from their website) is that the target has to be sent a link to click on, which opens a page th

I don't think it has much to do with Facebook. The way it works (from their website) is that the target has to be sent a link to click on, which opens a page that places a cookie on their browser and immediately forwards them to a generic article. Presumably they'll then be targeted by major ad networks based on this cookie.