There was this guy who got an interview at Reddit using facebook targeting to target Reddit CEO Steve Huffman. http://twicsy-blog.tumblr.com/post/174063770074/

There was this guy who got an interview at Reddit using facebook targeting to target Reddit CEO Steve Huffman. http://twicsy-blog.tumblr.com/post/174063770074/how-i-targeted-the-reddit-ceo-with-facebook-ads-to http://twicsy-blog.tumblr.com/post/174063770074/how-i-target... >It turns out the Reddit CEO had a public Facebook profile, so I could go there to see details about him. Where he lived. What he was interested in. I took that info to the Facebook platform to help narrow down the campaign. But I didn’t want everyone to click on it, just one person. So I custom tailored the ad to directly target the one person I wanted to read it. >“Steve: Reddit needs recommendations” >The ad reached 197 people. 4 People clicked on it. One of them was the CEO of Reddit. I spent a total of $10.62. >Steve Huffman, CEO of Reddit, saw my ad, clicked on it, read (probably skimmed) my article, and liked it well enough to send a note to Reddit HR to contact me about a position.