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For $29, This Company Swears It Will ‘Brainwash’ Someone on Facebook
- snazz 8y agoI was not aware that it’s possible to target Facebook ads that closely. Does anyone know how this company can do this?
- jschwartzi 8y agoThere was an article here a couple of years ago about a guy targeting his roommate with Facebook ads using only their demographic targeting.
- probably_wrong 8y agoI was expecting the article to link to that post. For those that haven't read it, here it is: https://ghostinfluence.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/ https://ghostinfluence.com/the-ultimate-retaliation-pranking...
- dmos62 8y agoWithin 5 seconds, I went from being disturbed by the headline, to laughing at this. Social media news ellicit this contrast of (evil) possibilities and frustrating injustice.
- everdev 8y agoIt says you have to pick groups of 20 as your target advertising audience, but you can select 19 men and 1 woman and say the as should only be shown to women to effectively target a single individual. The practice is called "sniping".
- swarnie_ 8y agoThat HAS to be illegal right? I'll be very disappointed if it isn't
- mateo1 8y agoI don't know if it's illegal or not but this is the financial building block of almost all modern IT companies. Brainwashing people as a service. Did you miss out on this? Is it really that different when you can do it with $29 on one person than with $290 on 100 persons or $100k on a million?
- everdev 8y ago> Is it really that different when you can do it with $29 on one person than with $290 on 100 persons or $100k on a million? Yes. It would take tons of time to protect individuals from deceptive advertising. The bigger the group and the more public the ad the easier it is to protect the public. Also, for $29 someone could bombard you with content about suicide or other dark topics and just be relentless with negativity. It's so much different than showing an ad to 100 women ages 30-45 in Chicago.
- forgottenpass 8y agoIs pushing anxiety, inadequacy, incompleteness and consumerism into the minds of 100 women ages 30-45 in Chicago more justifiable than if it were "suicide or other dark topics." I think we've defined "acceptable" advertising by working backward from what people find profitable to advertise about. We can chip at the edges here and there (not these products, forced demographic boundaries (or lack thereof)) but the overwhelming thrust isn't effected. It's a lie we tell ourselves because the alternative is to admit we're powerless. Powerless to control the content of ads, and powerless to identify and repel the forces ads wants to effect on our psyche.
- everdev 8y agoCorrect, neither is good, but IMO individual targeting is worse because the potential for accountability is less. It requires every individual to complain. In group targeting, only a few in the group need to know something is wrong and they can complain and save the group from further inappropriate advertising.
- gpm 8y agoAlso if you sell 20 people the same targeted advertising package, you now have a group of 20 targets so you don't even need to resort to tricks.
- dhairya 8y agoThere was this guy who got an interview at Reddit using facebook targeting to target Reddit CEO Steve Huffman. http://twicsy-blog.tumblr.com/post/174063770074/how-i-targeted-the-reddit-ceo-with-facebook-ads-to http://twicsy-blog.tumblr.com/post/174063770074/how-i-target... >It turns out the Reddit CEO had a public Facebook profile, so I could go there to see details about him. Where he lived. What he was interested in. I took that info to the Facebook platform to help narrow down the campaign. But I didn’t want everyone to click on it, just one person. So I custom tailored the ad to directly target the one person I wanted to read it. >“Steve: Reddit needs recommendations” >The ad reached 197 people. 4 People clicked on it. One of them was the CEO of Reddit. I spent a total of $10.62. >Steve Huffman, CEO of Reddit, saw my ad, clicked on it, read (probably skimmed) my article, and liked it well enough to send a note to Reddit HR to contact me about a position.
- rock_hard 8y agoThis is not possible anymore though as the minimum target audience size is now 1000 or so
- dropit_sphere 8y agoIt's, uh, 20.
- flipp3r 8y agoI don't think it has much to do with Facebook. The way it works (from their website) is that the target has to be sent a link to click on, which opens a page that places a cookie on their browser and immediately forwards them to a generic article. Presumably they'll then be targeted by major ad networks based on this cookie.
- azhenley 8y agoPlease tell me this isn’t real. I wonder if harassment or stalking laws could apply (I know nothing about law).
- elliekelly 8y agoThere's a tort called "Intrusion of Solitude" that has been applied to online privacy but it would still be difficult here because you have to prove mental anguish or suffering. I suppose if you were "brainwashed" into proposing and then ended up divorcing the mental anguish wouldn't be terribly difficult to prove. If you were "brainwashed" into buy a puppy on the other hand... you're probably out of luck. I would imagine it has to run afoul of at least one state's wiretapping laws though.
- everdev 8y ago> You don’t have to click, because if you're exposed to the same content over and over it’s like brainwashing. This theme is repeated throughout the article but is missing data on actual behavioral change.
- afandian 8y agoI believe it.
- SmellyGeekBoy 8y agoBecause you keep hearing it?
- chillacy 8y agoThat’s a bit exaggerated but we do know from psychology about the availability heuristic, which is the underpinning of modern advertising.
- stingraycharles 8y agoIsn’t this the whole idea of marketing and branding for the 50 or so years before the Internet was a thing ?
- Regolitch 8y agoAnd if they repeat it frequently enough, you will begin to believe it!
- clojurestan 8y agoI want to get some of my co-workers a campaign like, "write tests!"
- beaconstudios 8y agosuddenly their facebook fills up with ads: "this one weird trick developers use to reduce bugs - testers hate him!"
- dwighttk 8y agoAnd this is one of the reasons I use an ad blocker.
- lawlessone 8y agoCan i brainwash myself?
- stuntkite 8y agoIt helps if you can forget you did it maybe? I think it would still work though. Like Neuro Linguistic Programming. The repetition would most likely sink in if you're an active Fb user. If you gave yourself a way to deny that you put it into action it might be more effective. I'd be interested to double blind that honestly. Lol. I have a few hundred bucks and am interested in making a medium.com post.
- rvwv 8y agoIt’s can be a good idea to bookmark my wishes
- Bergrebell 8y ago"Brainwash" by targeting Ads. Clickbait of doom!
- joeblau 8y agoI wonder if this would work on a VC? Say you've got an idea and you're trying to raise money from a Venture firm. Target the firms GPs with info that your business is trying to solve and then when you pitch them, they'll love your idea.
- smileysteve 8y agoI don't think this is a secret? It has been a trend at startup weekends and accelerators since ~2014; Target your investors, coaches, and class to at least get them to perceive your brand as bigger than it is and use your app -- or get their children, friends to be aware of the brand.
- joeblau 8y agoAh okay. I’m just slow to figure this out then :)!
- towaway1138 8y agoIronically, as in Inception, a wife would probably be a lot happier overall if she was having more sex. That said, over and above the ethical issues, what man really wants a wife they have to nag for sex? I'll take solitude.
- deleted 8y ago[deleted]
- jammygit 8y agoThe service advertises being able to get people to play slot machines more[1]... Message: Play slots! Target: Existing slot players Exposure to articles such as: "Woman hits $1.6 million slot jackpot at Vegas airport Launch your micro-targeted content campaign today" [1] https://www.thespinner.net/ https://www.thespinner.net/
- perl4ever 8y agoA past project: "Burn Money was a simple, free app that performed one function very well. You make an in-app purchase between $1 and $100 in real money, then watch as that amount in U.S. currency goes up in flames on your screen. The app recorded a video of the virtual conflagration that you could post on social media, and emailed you a “certificate” confirming you spent up to $100 for absolutely nothing."