Everyone here is talking about taste, quality, and all the other things office workers making six figures base their purchasing decisions on For every pound of

Everyone here is talking about taste, quality, and all the other things office workers making six figures base their purchasing decisions on For every pound of free range, organic fed, fair trade ground beef that gets sold at Whole Foods Walmart sells a truck load of house brand 80/20. Plant based ground beef replacements are not going to have a measurable impact on the meat industry or environment until they can deliver almost the same experience as cheap ground beef at a lesser price. I see no mention of price in this article which tells me price is not one of the strong suits of this product. While another choice of vegetarian beef is certainly a good thing for vegetarians and the Whole Foods crowd I don't see this product affecting everything at the macro level. Things will likely get cheaper over time but we do not appear at a tipping point yet.