5 ms·
I'll post some data and case studies soon. But surely Google's acquisition of Doubleclick validates the model somewhat. And if you don't buy that, I have anecd
by il 16y ago
I'll post some data and case studies soon. But surely Google's acquisition of Doubleclick validates the model somewhat.
And if you don't buy that, I have anecdotal evidence: I paid for 4 years of college only through buying banner ads on targeted sites.
- arkitaip 16y agoWhat is your experience with banner designs that look like they are using plain html (sorta like google adsense)? IMHO these designs convert better than graphical banners because users just filter our the latter.
- il 16y agoPlain text banners can convert incredibly well- just ask anyone who's seen a PlentyofFish banner. There are two main techniques in banner design- clashing or blending with the site you're on. AdSense generally takes the blending approach, but you should try both.