How do you measure "innovation"? We tend to measure it by how much money it earns. I think we could get away from that. I'm interested in new methods for that

How do you measure "innovation"? We tend to measure it by how much money it earns. I think we could get away from that. I'm interested in new methods for thatching homes, for instance. Maybe I'll find a weave that helps oaten straw last twice as long. It would never produce a meaningful economic benefit, but it would still be an innovation that enriches humanity,