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"Yes, I’m talking about banner ads and yes, they still work." I am quite unsure as to why I should take your word for it.
by Andrew_Quentin 16y ago
"Yes, I’m talking about banner ads and yes, they still work."
I am quite unsure as to why I should take your word for it.
- il 16y agoI'll post some data and case studies soon. But surely Google's acquisition of Doubleclick validates the model somewhat. And if you don't buy that, I have anecdotal evidence: I paid for 4 years of college only through buying banner ads on targeted sites.
- arkitaip 16y agoWhat is your experience with banner designs that look like they are using plain html (sorta like google adsense)? IMHO these designs convert better than graphical banners because users just filter our the latter.
- il 16y agoPlain text banners can convert incredibly well- just ask anyone who's seen a PlentyofFish banner. There are two main techniques in banner design- clashing or blending with the site you're on. AdSense generally takes the blending approach, but you should try both.
- joeymuller 16y agoIn October I paused a lot of my banner traffic because it wasn't converting directly to sales. But then search conversions dropped off like never before. It was a huge mistake. Now I'm ramping up banner ads like crazy and seeing more and more sales from direct traffic. To add to the original post, once you have banners up I'd suggest you pay attention to view-through conversions. It's the most measurable way to show that your banners are paying off--aside from conversions from clicks. IMO, banners should reflect the philosophy, attitude, aesthetic and goals of the brand. If you're the real deal, your visitors will find out sooner or later and become real customers.