The iPhone itself may very well have seemed like vanity project at the time. Cars are computers with wheels these days, and there will be to some extent a merg

The iPhone itself may very well have seemed like vanity project at the time. Cars are computers with wheels these days, and there will be to some extent a merger of initiatives. Steve Jobs did several BD deals with feature-phone manufacturers like Motorola before the iPhone specifically to learn and internalize issues from that space. When you're sitting on $100B in cash, your cost of capital is probably cheap, and existential risks abound. It makes a lot of sense to be working on trends which are nearly 100% guaranteed to have a massive impact. Since we know self-driving cars are coming one way or another, it makes sense for them to be there. In 20 years, 'MacOS' could be powering your car and other devices and we might have forgotten about this iPhone thing.