5 ms·

"Condé Nast is considering charging advertisers a premium for access to those subscribers, said Chris Mitchell, chief business officer for Condé Nast’s culture

"Condé Nast is considering charging advertisers a premium for access to those subscribers, said Chris Mitchell, chief business officer for Condé Nast’s culture division, which includes the New Yorker, Wired and Vanity Fair." This one is interesting. So they will charge fees from subscribers and they will sell their data to advertisers anyway. For me one of the advantages of paying for something in the Internet is that my privacy is not violated and I will not have to see ads.

devoply 8y ago
Credit card companies charge you 20% but they also charge businesses another 3%. How do they get away with it when the interest rate they are borrowing at is 1/10 of that?
- kayfox 8y ago
  They charge the merchant for the transaction and they charge you for interest on balances carried more than 30 days. If you pay them off promptly you don't get charged interest.
nopriorarrests 8y ago
>So they will charge fees from subscribers and they will sell their data to advertisers anyway. Allowing advertisers to target paid subscribers for some very high CPMs is not "selling their data to advertisers". In fact, it's not much different from ads in a printed version Vanity Fair or WSJ. You are being charged for a printed version of magazine and advertiser pays for having an ad in a said version.
- blakesterz 8y ago
  > You are being charged for a printed version of magazine and advertiser pays for having an ad in a said version. I do get that, but this is not a printed magazine. This is the web, and I think I generally agree, especially with content like this, if I'm going to pay for something, I don't want ads there. Generally the web is free because of ads, and if I pay for something then I'm paying because there's not going to be ads, and especially not going to be trackers like most media sites pile on.
  - nopriorarrests 8y ago
    My main point was against the "sell their data to advertisers ". I know a bit or two about big advertisers, and I can absolutely guarantee that they have no clue what to do with said data anyway. What their marketing departments ultimately want is "pls show our ads to affluent people who will buy our product, thank you, and we will go out and have a cocktail or two in a trendy bar near our HQ". You can give them huge dataset about people and they will have problems opening it, because powerpoint would not recognize the file extension.
    - elliekelly 8y ago
      > I know a bit or two about big advertisers, and I can absolutely guarantee that they have no clue what to do with said data anyway. I don't know what to do with someone else's social security number, are you comfortable giving me yours?
      - nopriorarrests 8y ago
        not being a US citizen, I don't have one, so I can't give you one, I just lack it. But come on, do you really tell me that _advertisers_ have your SSN? Seriously, all that advertisers can know about you is that some random cookie bought some stuff (may be periodically). Reinstall your PC or just clear cookies, boom, and their data is worthless. This will not work with amazon.com, since you have to log in to buy something, but with advertisers on any Cande Nast property it will.
  - chapium 8y ago
    If you go to the subscription page on these sites, they are not offering "no tracking" as a feature. I think you set that expectation on your own.
NullPrefix 8y ago
By paying the company you send them a signal that you have money available, so naturally they will try to milk you more than those who show up empty pockets

devoply 8y ago

Credit card companies charge you 20% but they also charge businesses another 3%. How do they get away with it when the interest rate they are borrowing at is 1/10 of that?

kayfox 8y ago
They charge the merchant for the transaction and they charge you for interest on balances carried more than 30 days. If you pay them off promptly you don't get charged interest.

nopriorarrests 8y ago

>So they will charge fees from subscribers and they will sell their data to advertisers anyway. Allowing advertisers to target paid subscribers for some very high CPMs is not "selling their data to advertisers". In fact, it's not much different from ads in a printed version Vanity Fair or WSJ. You are being charged for a printed version of magazine and advertiser pays for having an ad in a said version.

blakesterz 8y ago
> You are being charged for a printed version of magazine and advertiser pays for having an ad in a said version. I do get that, but this is not a printed magazine. This is the web, and I think I generally agree, especially with content like this, if I'm going to pay for something, I don't want ads there. Generally the web is free because of ads, and if I pay for something then I'm paying because there's not going to be ads, and especially not going to be trackers like most media sites pile on.
- nopriorarrests 8y ago
  My main point was against the "sell their data to advertisers ". I know a bit or two about big advertisers, and I can absolutely guarantee that they have no clue what to do with said data anyway. What their marketing departments ultimately want is "pls show our ads to affluent people who will buy our product, thank you, and we will go out and have a cocktail or two in a trendy bar near our HQ". You can give them huge dataset about people and they will have problems opening it, because powerpoint would not recognize the file extension.
  - elliekelly 8y ago
    > I know a bit or two about big advertisers, and I can absolutely guarantee that they have no clue what to do with said data anyway. I don't know what to do with someone else's social security number, are you comfortable giving me yours?
    - nopriorarrests 8y ago
      not being a US citizen, I don't have one, so I can't give you one, I just lack it. But come on, do you really tell me that _advertisers_ have your SSN? Seriously, all that advertisers can know about you is that some random cookie bought some stuff (may be periodically). Reinstall your PC or just clear cookies, boom, and their data is worthless. This will not work with amazon.com, since you have to log in to buy something, but with advertisers on any Cande Nast property it will.
- chapium 8y ago
  If you go to the subscription page on these sites, they are not offering "no tracking" as a feature. I think you set that expectation on your own.

NullPrefix 8y ago

By paying the company you send them a signal that you have money available, so naturally they will try to milk you more than those who show up empty pockets