This practice has been alive in various forms of art (ghostwriters on songs, apprentice painters, writers-for-hire, etc.) for the last several decades (at least

This practice has been alive in various forms of art (ghostwriters on songs, apprentice painters, writers-for-hire, etc.) for the last several decades (at least). As others have mentioned, the work often provides little creative value, but builds huge cult followings and massive profits for the artists. Koons' art regularly sells for $10-25mm and one of Hirst's auctions generated $198mm in 2008. Likewise, musical artists who employ ghostwriters often make it to the top of the charts, and authors like Frey can reap millions from their hired "co-writers." Using "assistants" has been around for many years, and it's not going away anytime soon - there's still money to be made. One of the best examples of the absurdity occurring in the creative world is Banksy's Mr. Brainwash character in 'Exit Through the Gift Shop.' Highly recommended to all.