I'll give you that, but if you look at the price of Beyond Burgers and a gourmet burger at the grocery store, they are equivalent. Also to your parent, likeabil

I'll give you that, but if you look at the price of Beyond Burgers and a gourmet burger at the grocery store, they are equivalent. Also to your parent, likeability is orthogonal to being a substitute. You may much prefer Ferrari (or even horse for that matter) to your Toyota, that doesn't mean you would replace it.