In San Francisco the Impossible Burger is being sold at places that did not sell veggie burgers (e.g. Gott's at the Ferry Building). I generally don't like veg

In San Francisco the Impossible Burger is being sold at places that did not sell veggie burgers (e.g. Gott's at the Ferry Building). I generally don't like veggies pretending to be meat, and I definitely don't want my veggies to bleed, but I did like the texture of the thing. Unfortunately it really only works with a ton of seasoning to mask the catfood taste.