A lot of it just comes down to lack of competition. They own pretty much every major eyewear brand. I got a pair of $100 Warby Parker frames w/ lenses last we

A lot of it just comes down to lack of competition. They own pretty much every major eyewear brand. I got a pair of $100 Warby Parker frames w/ lenses last week that are every bit as nice as any good designer pair I've seen in an optical shop.