Heh, it is kind of funny now that I think about it. I know nothing about advertising, I wonder why that's the case? Is it just about the sheer amount of volume

Heh, it is kind of funny now that I think about it. I know nothing about advertising, I wonder why that's the case? Is it just about the sheer amount of volume FB/Google control? Are they in the position to be able to charge higher prices? I mean, I'd imagine BuzzFeed racks up a huge amount of exposures/ click-thrus. But I guess the big guys just control such a huge % of people's time share on the net it can't compare.