Well, as a non-vegetarian, I really like the Impossible Burger, and definitely prefer it to any of the mass-market veggie burgers that are out there like Garden

Well, as a non-vegetarian, I really like the Impossible Burger, and definitely prefer it to any of the mass-market veggie burgers that are out there like GardenBurger® and friends. I've had from-scratch veggie burgers that I like at least as much, and there are certainly bigger brand names that I still like (Morningstar's black bean patty, IIRC, is one I really enjoyed). But the Impossible Burger isn't just going for "meat texture," it's going for meat flavor, and it's really a kind of different experience/target. So it's more of a "what am I in the mood for" thing than anything else.