Well Cognito is a different product from what fusionauth is. As far as I know, Cognito is not going to be what you want to use for SSO for example. It's more fo

Well Cognito is a different product from what fusionauth is. As far as I know, Cognito is not going to be what you want to use for SSO for example. It's more for consumer facing services. As for hard to set up, that hasn't been my experience. If you're familiar with aws already it's trivial and interacts with other aws services. Like you can let users directly upload to s3, authenticate automatically via api gateway. I got it working pretty quickly. The mobile app support is great too. Cognito is also much cheaper than okta. You don't pay anything for the first 50,000 monthly active users.