Elastic provides a much more scalable and fast search for freeform user attributes. Using the databases search works in some cases but when you have freeform da

Elastic provides a much more scalable and fast search for freeform user attributes. Using the databases search works in some cases but when you have freeform data (for example favoriteColor), it breaks down quickly. While Elastic can be a bit cumbersome, we have made bundles that make it simpler to deploy and manage. We have also worked hard to secure it.