Well, it's just a very personal anecdote here, but I am a non-vegetarian who vastly prefers vegetarian hamburgers to real ones. Because I do try to limit my mea

Well, it's just a very personal anecdote here, but I am a non-vegetarian who vastly prefers vegetarian hamburgers to real ones. Because I do try to limit my meat consumption, both for health and for ethical reasons. I also feel "safer" buying and eating stuff that is plant based, for some reason. I think that a lot of people would rather go for the fake option most of the times if the taste and texture were convincing enough.