Given that that the desires and wishes I referred to are, even by the standards of a truly cynical person, ultimately altruistic I’m going to disagree with your

Given that that the desires and wishes I referred to are, even by the standards of a truly cynical person, ultimately altruistic I’m going to disagree with your characterization of what I said as boiling down to “self centered.” I would rather say, blinded by hope or a desperate desire to see environmental catastrophe averted, which has a very different character from what people tend to mean by self-centered. Then what we have more closely resembles the following: People looking for hope around every corner, unaware of just how desirable meat is in much of the (rapidly) developing world, might look at a move like this and conclude that this is a sign of a sea-change. Given that I was responding to someone who saw this in the same terms as the move from film to digital photography perhaps you can see what I meant. As to expenses, this company is buying the meatless producers outright, no retooling required.