I doubt PR is what they're after, since they're selling it under a brand that has long sold faux meats, which they just acquired last year. People won't know t

I doubt PR is what they're after, since they're selling it under a brand that has long sold faux meats, which they just acquired last year. People won't know the connection unless they read the business news. I just did a little more searching, and they acquired the Field Roast brand (which makes vegetarian sausages) last year as well. I'm guessing their research tells them that these brands are going to become more valuable in the future.