It's not obvious from the title, but this is about Instagram. And worth the read, especially if you don't "get" Instagram. This stood out as generalizable, tho

It's not obvious from the title, but this is about Instagram. And worth the read, especially if you don't "get" Instagram. This stood out as generalizable, though: I still regularly use [X], but that usage pales in comparison to how [Y] has become part of my day... The mobile application gold rush/glut of recent years has underscored the fact that your app is not only competing for dollars but for time and attention.