They want people to be paid what they are worth to them in that role regardless how well they negotiate - it’s an investment in the culture. The incentive is t

They want people to be paid what they are worth to them in that role regardless how well they negotiate - it’s an investment in the culture. The incentive is to create an actual loving and supportive culture which they believe pays off. They also feel like it’s the right thing to do given their values. They are one of the top rated corporate cultures in the world and recently valued at around $2B 10 years in.