Ironically, I pay even more to avoid Luxottica. VSP encourages me to buy "preferred" brands with even larger frame discounts if I go with one of these generic

Ironically, I pay even more to avoid Luxottica. VSP encourages me to buy "preferred" brands with even larger frame discounts if I go with one of these generic "designer" companies. Instead, I pay even more to get glasses I actually like; all-carbon-fiber frames from Bellinger in Denmark. I pay an extra dollar or two a month in order to qualify for new frames every year; that money more than pays for itself when I get 20% off $600-$800+ frames. As a guy, my glasses are about the only fashion accessory I have, so it's worth it to me. But if it's not worth it to you, Costco will happily sell you cheap glasses, as will the various online retailers. As usual, don't trust what the industry wants to tell you you have to buy.