3 ms·
“Brand purpose” is a lie
- ineedasername 8y agoThe article mentions the price difference between Gillette's male oriented line and female oriented line. (The female line costs more) But I wonder if that's just an artifact of the economies of scale: they sell more male products so their per-unit costs are lower. Though I'm not sure why women wouldn't just purchase the products packaged for males at the lower price.